A few years ago, the fame and high-class taste of modern sportswear wasn’t ascribed to them. However, in recent years, sports wears are no longer dull and plain. The fashion world has transformed, even in the making of classy and comfortable sports wears. Over time, reviews about fashion brands have shown the emergence of high fashion and taste in sportswear.
Now, it is possible to exercise, have fun, and be comfortable at the same time. The advancement of sportswear came about, all thanks to the changes in the social world, urban adaptation, scientific advancement, and cultural norms. This improvement also owes the celebrity fashion industry much gratitude as, through the celebrities, sportswear became the norm. For instance, Bruce Lee made tracksuits into leisure suits.
Over the years, the fashion industry changed how athletic clothes impacted streetwear and became famous. Gradually, from 2010, streetwear now plays a massive role in the improvement and creation of most athletic wear. Thus, manyurban collections have become introduced into the big sportswear design companies. Still, wondering why sportswear became high fashion? Here are the reasons: –
One of the channels through which sportswear became high fashion and trending is the yearning for comfort. Everyone loves to be elegantly comfortable. No one wants to appear like they are forcing a trend on themselves. On the red carpet, everyone loves to appear effortlessly beautiful and handsome on the streets at work. Thus, the transition from the regular collar buttoned down clothes with tight pants to lose and right fitted active wears like sportswear.
Another reason for the popularity of sportswear or activewear in the fashion industry today comes from the need to tap into the casual fashion sense. What better way to dress casually than putting on a pair of yoga pants and sneakers? Since most people now dress casually, even in their workplaces, the need for casual styles has increased immensely.
Love for Celebrities
The love for celebrities used by fashion brands for their commercials has also increased the popularity and fame that sportswear has gained over time. Most of these sportswear fashion trends emanated from the need to appreciate a celebrity or dress like a particular celebrity in the commercials. For instance, tracksuits partly became popular because Bruce Lee wore them so effortlessly and elegantly.
Fabric innovations and scientific improvements through technological advancements also contributed to the reason why sportswear became high fashion. There have been different innovations in the fashion industry alone to influence fabric, quality, and popularity. These innovations brought about stretchy fabrics, wicking materials, and the likes, which makes everyone love them.
Urban adaptation is also another way through which sportswear gained its widespread popularity and fame. It is quite popular to see sneakers in the workplace; almost every CEO also owes a baseball cap. Thus, this change affected almost every sector or industry as everyone aims to adapt to the modern and trending norm. Changes in the social and cultural norms also … Read More..