Things to Consider When Looking For the Best Web Design Company

Websites are the calling cards of every online venture that you should be proud of! It should provide relevant information along with pleasant viewing to all its users, achieved through quality web development and designing services. With advancements in the field of internet marketing and web technologies, now the market is over-flooded with avowedly best web design company. Therefore, selection of a good web designing company has become a tricky task. However, there are many determinants based on which a probable decision is reasonable as well as worth the value of your hard earned money. if you want to reach to any worthy decision, consider these following points before finally venturing out on any web design company:-

• Experience- this factor plays a very important factor while looking for the best web design company. A web design company with years of experience is undoubtedly competent in understanding customer needs and requirements, rendering relevant solutions. Experience helps in honing expertise that directly impacts productivity. A web design company rendering services like Application development, SEO, brand building, etc for years should be kept on top of the list.

• Service portfolio- always make sure to check a web design company’s service portfolio. Go through the range of service packages provided by the company along with their expertise level in every domain of web designing. The richer the service portfolio of the company, the better the chances of receiving multifarious web design solutions under a single roof.

• Methods of working- checking on the workflow as well as the work procedures followed by an apparently best web design company will save you from the unnecessary worries and troubles. Those companies following unorganized and complicated workflow will demand your presence, delaying web designing and development projects unnecessarily. Talk about their working methods and go with systematic and simplified one. This will save your time and money, ensuring timely submission of assigned projects.

• Reputation- gauging out the reputation of a web design company is probably one of the trickiest tasks. Get ready to do a thorough research on the selected companies to know more about their company profile along with their market reputation to reach to a decision. Go through the company website, check their clientele and accomplishments and don’t miss out on their client’s feedback. Or simply search over the internet to find information about the company through online forums, communities and groups. Never trust a web design company without checking its credibility.

• Cost effectiveness- this is another important factor that goes into selecting the best web development company. It is vital to measure the cost effectiveness of the company’s web design solutions. Check whether your investment is worthy or not and for that you can even ask for quotes. Compare your needs with the company quote to get cost effective web design solutions at competitive rates.

The above mentioned points surely would help you to find the best web design company. But you should also invest your foresightedness to determine the suitability of a web design and development company that will build your dream website.


by: Saheli Kundu

Some Simple Tips on How to Optimize Alt Texts

One area where web designers and search engine optimization (SEO) professionals usually butt heads is over the use of images as text instead of actual plain text, usually done in the navigation or other important elements of a website. This can cripple an SEO implementation by limiting the effectiveness of elements that could have been textually based, as text is much more effective for interlinking. This is just one area where image alt text can be very useful.

Alt text — which are found in the “alt” portion of image tag — allows you to add a short descriptor of the image, whether it’s a photograph, a navigational element or some other useful image or graphic. Alt text allows you to describe to users who hover their mouse over an image what they’re seeing, but for SEO, Services, it also gives the search engine more information than the image’s file name might. Optimizing image alt text is a part of any effective on-site SEO campaign, and in this article, we’ll give you some tips on how to optimize alt texts to make them more useful and effective.

First, if there is text in your image, make sure your alt text matches it precisely. If it’s a one-word image such as menu item, for example, you would include this word in your alt text, as well as possibly a short description of the menu item. This gives the search engine some idea as to what that element is all about.

Secondly, for pictures and other descriptive images, you want at most a sentence describing what users can see in that picture, and again, it has to match what the picture actually is. Google’s crawlers can’t see images, but humans can, and if one of Google’s engineers see that you’re filling your image alt tags with irrelevant information, it could raise red flags.

Finally, not every image has to have an alt text in it. You wouldn’t add alt text to transparent spacer images used to align other elements of a page together, for example, but you would add alt text to all important and relevant images on a page. Alt text doesn’t carry the weight of actual readable text in the eyes of the search engines, but it’s better having it than not.